Online video is fast becoming a very effective marketing tool. Video incorporates the power of both sight and sound so you can tell your story or describe your product with greater emphasis and emotion. Videos can be extremely effective on your website, in social media, in digital advertising campaigns, presentations, on YouTube and in numerous other strategies.

When it comes to advertising campaigns, some are forgotten soon after they’re seen and others are unforgettable. The ideas that you never forget are sometimes referred to as “sticky ideas,” simply because they stick with you over time.

There’s a process that can be used to craft ideas that will “stick” with your intended audiences. Here are the key elements:

As we begin a new year, this is the ideal time for Challenger Brands to consider an objective audit of your marketing strategy and performance. We all get caught up in our day-to-day tactical work, but now is the perfect time to stop and evaluate your marketing efforts from thirty thousand feet.

Many Challenger Brands utilizing print media can’t always afford to use full-page ads every time they advertise. Small space ads can be extremely effective. But, all too often they are executed poorly or they are not properly integrated into the overall media strategy.

Here are some tips to help you reap the benefits from tactical small space advertising:

Facebook advertising can deliver great results for those marketers who know how to use it right. It’s very cost effective and provides an incredible ability to hyper target your audience.

But before you jump into Facebook advertising, you need to understand its quirky, everchanging rules and many limitations. The following are our eight recommendations to help you get the most from your next Facebook ad campaign.

As we all know, there are many ways your marketing plan can go wrong. So what can you do to ensure that your marketing efforts are generating the greatest exposure and return on investment?

Instead of focusing on the many possible strategies a good marketing plan must include, we’ve outlined the most common mistakes that companies make. By simply avoiding these pitfalls, you should enjoy a considerable difference in your marketing returns:

Times are changing and so is the way your customers and prospects surf your website. Today’s website user does not want to be sold. They want to be informed. So your website needs to provide the information your prospects are looking for to make their purchasing decisions. Your website needs to sell in a way that the reader does not realize they are being sold to. Provide information that is simple to read, quick to understand and fast to find.

Measuring a successful viral marketing campaign can be difficult, especially for Challenger Brands, because viral marketing is a whole other breed of animal. When we analyze viral campaigns, we break them into three distinct phases:

After working hard to get in front of a potential new client, the last thing in the world you want to do is give a dull, forgettable presentation. Your presentation is your big opportunity; a chance to land a new client and grow your business. So how should you develop your presentation to assure your greatest chances of success?

Anyone who has ever gone through the experience of developing a company tagline knows just how difficult this process can be. How do you deliver a memorable message in a single, short sentence?