As you begin working on your next advertising campaign you strategize the best ways to promote your project. You do your homework researching your competitors and target audience. Finally after months of planning and enthusiasm (and money), the weight is lifted and you launch your advertising campaign that includes a strategic mix of interactive and print advertising, direct mail and radio.

A critical component of Challenger Brand marketing is having a powerful blog strategy. Blogs position you and your company as thought leaders and experts in your field. But as we all know, just because you write a blog, doesn’t mean that people will read it. So how do you write blog posts that are compelling and relatively easy to execute?

Developing the proper marketing mix is critical to the success of Challenger Brands. Print, digital, TV, radio, direct mail and outdoor advertising can all be effective media for delivering your message to your target audience. But if your message doesn’t move your prospects, your advertising is destined for failure. When crafted right, your creative message can deliver incredible results, no matter which vehicles you use.

Social media can be a powerful tool. But have you ever wondered why some posts that you thought would be extremely popular never received the traction that you expected? Maybe it wasn’t the post itself. Maybe it was the time of day that you posted it.

Simply put, trade advertising targets a specific niche. People who are serious about their industry, read trade publications to get the latest information, to learn better ways to do things and to discover new products and services.

Unlike consumer or B2C advertising, trade advertising brings with it a separate strategy for success. So what should Challenger Brands do to get the greatest return on their investment?

Wouldn’t it be great if everyone in your organization had exactly the same answer to the question, “What do you guys do?”

There’s no advertising exposure more credible than having a PR story featuring your company or product in a magazine, local newspaper, online or on television or radio.

Many times, our clients will ask us to help train them to become better at the interview process. They ask us to teach them that special interview “style” or how to best “perform” for reporters. Here’s the advice we’ve been giving our clients for the last 29 years…

When it comes to managing a Challenger Brand’s social media presence, no doubt you are feeling a little overwhelmed. By now you have discovered that setting up social media accounts is the easy part. Engaging your potential customers in a meaningful dialogue that results in them making a purchase and becoming true ambassadors of your brand, now that’s much harder.

Are you looking for ways to get more awareness and exposure for your company or products without having to spend a lot of money (well, who isn’t?)? Consider this public relations tactic.

Social media is a critical component to all Challenger Brand Marketing® programs. The marketing arena has changed for most companies. Your clients no longer want to be sold to – they want to be informed. So successful Challenger Brands know that the best way to sell to their market is to sell in a way that their market does not feel they are being sold to.