Welcome to the Gumas blog.

5 Blogging Tips for Challenger Brands

April 15th, 2014 Written by

Blogging is one of the most valuable tools that Challenger Brands have to engage with customers and ultimately build credibility. If you’re not blogging, it’s time to get started. A […]

Read More →

Best Practices to Build Your Brand on Twitter

March 28th, 2014 Written by

Is Twitter part of your social media marketing? Are you following best practices to build your brand and ultimately grow your business? Twitter is the ultimate “micro-blog” and provides challenger […]

Read More →

Email Marketing Terms Challenger Brands Should Know (Part 2)

March 7th, 2014 Written by

Email Marketing Terms Challenger Brands Should Know (Part 1)

February 20th, 2014 Written by

To help you better understand the world of email marketing, we assembled a list of email terms you need to know. In Part 1, we will highlight marketing-specific terms, whereas […]

Read More →

Are Specialized Business Publications Right For Your Business?

January 21st, 2014 Written by

Marketing in a business-to-business arena is full of endless media options. So, how do Challenger Brands get the most return from their media strategy? By targeting specific messages to specialized […]

Read More →

How Challenger Brands Should Use Google+

January 7th, 2014 Written by

According to HubSpot, nearly 50% of companies rate Google+ as important to their business. Just last year, 15% of marketers acquired a customer from this social channel. With 500 million […]

Read More →

Successful Email Marketing Campaigns For Challenger Brands

December 17th, 2013 Written by

Email marketing campaigns can be very powerful and cost-effective marketing tools. But, how can Challenger Brands develop a good email target list and attract more subscribers? Above all, existing customers […]

Read More →

Holiday Marketing Ideas for Challenger Brands

December 5th, 2013 Written by

If you want an example of holiday marketing done right, look no further than gorilla brand Starbucks Coffee. The mega-chain’s cheery decorations and heart-warming holiday drinks become ubiquitous during the […]

Read More →

Revitalize Your Marketing with the Perfect Elevator Pitch

December 3rd, 2013 Written by

2013 is quickly coming to a close. The end of Q4 means it’s time to evaluate the year’s business successes and shortcomings and set new goals for 2014. Are profits […]

Read More →

Building Challenger Brand Awareness and Boosting Business With Pinterest

November 18th, 2013 Written by

At its most basic, Pinterest is a social media site that lets people share things that they find interesting. Users organize images, called “pins,” on different “boards,” which are categorized […]

Read More →

How to Make a Viral Video

November 12th, 2013 Written by

The most watched YouTube video currently has 1,818,203,127 views. At its peak of popularity in January of this year, nearly 15 million people watched the video in a single day. […]

Read More →

7 Elements of Great Challenger Brand Storytelling

November 5th, 2013 Written by

Everyone loves a good story. From Homer’s Odyssey to Superman: Man of Steel, we’ve been listening to stories for ages. A well-told narrative can capture the attention of listeners for […]

Read More →