Consumers are no longer overlooking today’s environmental issues. They feel it necessary to contribute to more eco-friendly societies and economies by changing their lifestyles as well as their purchasing and consumption habits.

As “green” is going beyond the eco-enthusiasts and the LOHAS market segment, it’s not untrue to say that green is going mainstream. For example, Datamonitor reported that during the first half of 2009, 458 sustainable packaged-goods products were launched.