A recent study set out to find what marketing tactics motivated consumers to move from “considering a purchase” to actually “making a purchase.” The results of the study are eye opening and worthy of our close attention as we all plan our next marketing campaign.

The study results are as follows:

(Note: Respondents could pick more than one influencer, so the total is more than 100%.)

1. Free sample 87.2%

2. Referral from a friend 48.5%

3. Free premium 29.4%

4. Advertising 27.2%

5. Chance to win instant major prize 16.7%

6. Packaging 10.2%

7. Direct mail 5.0%

8. Presence around town 4.6%

9. Collateral 2.4%

The results raise the question—how can you incorporate one of these tactics into your next marketing campaign to increase your results?

Until next month…