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	<title>Gumas. Marketing Smart</title>
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	<link>http://www.marketingsmart.gumas.com</link>
	<description>Welcome to the Gumas blog.</description>
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		<title>8 Ways to Use Simple Video to Build Your Brand</title>
		<link>http://www.marketingsmart.gumas.com/8-ways-to-use-simple-video-to-build-your-brand/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=8-ways-to-use-simple-video-to-build-your-brand</link>
		<comments>http://www.marketingsmart.gumas.com/8-ways-to-use-simple-video-to-build-your-brand/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 19:43:27 +0000</pubDate>
		<dc:creator>pboudet</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.marketingsmart.gumas.com/?p=742</guid>
		<description><![CDATA[Online video is fast becoming a very effective marketing tool. Video incorporates the power of both sight and sound so you can tell your story or describe your product with greater emphasis and emotion. Videos can be extremely effective on your website, in social media, in digital advertising campaigns, presentations, on YouTube and in numerous [...]]]></description>
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		<title>Five Tips to Make Your Messages Sticky</title>
		<link>http://www.marketingsmart.gumas.com/five-tips-to-make-your-messages-sticky-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=five-tips-to-make-your-messages-sticky-2</link>
		<comments>http://www.marketingsmart.gumas.com/five-tips-to-make-your-messages-sticky-2/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 19:07:07 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Marketing Smart Lite]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[print advertising]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=718</guid>
		<description><![CDATA[When it comes to advertising campaigns, some are forgotten soon after they're seen and others are unforgettable. The ideas that you never forget are sometimes referred to as “sticky ideas,” simply because they stick with you over time...]]></description>
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		<title>Is it time to audit your marketing strategy?</title>
		<link>http://www.marketingsmart.gumas.com/is-it-time-to-audit-your-marketing-strategy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=is-it-time-to-audit-your-marketing-strategy</link>
		<comments>http://www.marketingsmart.gumas.com/is-it-time-to-audit-your-marketing-strategy/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 19:49:07 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[competitive analysis]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=715</guid>
		<description><![CDATA[As we begin a new year, this is the ideal time for Challenger Brands to consider an objective audit of your marketing strategy and performance. We all get caught up in our day-to-day tactical work, but now is the perfect time to stop and evaluate your marketing efforts from thirty thousand feet. Here are just [...]]]></description>
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		<title>How to Master the Small Space Ad</title>
		<link>http://www.marketingsmart.gumas.com/how-to-master-the-small-space-ad-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-master-the-small-space-ad-2</link>
		<comments>http://www.marketingsmart.gumas.com/how-to-master-the-small-space-ad-2/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 18:10:27 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Marketing Smart Lite]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[media strategy]]></category>
		<category><![CDATA[print advertising]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=706</guid>
		<description><![CDATA[Many Challenger Brands utilizing print media can’t always afford to use full-page ads every time they advertise. Small space ads can be extremely effective. But, all too often they are executed poorly or they are not properly integrated into the overall media strategy. Here are some tips to help you reap the benefits from tactical [...]]]></description>
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		<title>8 Ways to Maximize Your Facebook Advertising</title>
		<link>http://www.marketingsmart.gumas.com/8-ways-to-maximize-your-facebook-advertising/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=8-ways-to-maximize-your-facebook-advertising</link>
		<comments>http://www.marketingsmart.gumas.com/8-ways-to-maximize-your-facebook-advertising/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 19:10:42 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook advertising]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=697</guid>
		<description><![CDATA[Facebook advertising can deliver great results for those marketers who know how to use it right. It’s very cost effective and provides an incredible ability to hyper target your audience...]]></description>
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		<title>The 5 Most Common Marketing Mistakes</title>
		<link>http://www.marketingsmart.gumas.com/the-5-most-common-marketing-mistakes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-5-most-common-marketing-mistakes</link>
		<comments>http://www.marketingsmart.gumas.com/the-5-most-common-marketing-mistakes/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 22:49:36 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Marketing Smart Lite]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[competitive analysis]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=690</guid>
		<description><![CDATA[As we all know, there are many ways your marketing plan can go wrong. So what can you do to ensure that your marketing efforts are generating the greatest exposure and return on investment? Instead of focusing on the many possible strategies a good marketing plan must include, we’ve outlined the most common mistakes that [...]]]></description>
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		<title>The New Rules For an Effective Website</title>
		<link>http://www.marketingsmart.gumas.com/the-new-rules-for-an-effective-website/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-new-rules-for-an-effective-website</link>
		<comments>http://www.marketingsmart.gumas.com/the-new-rules-for-an-effective-website/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 19:41:08 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=684</guid>
		<description><![CDATA[Times are changing and so is the way your customers and prospects surf your website. Today’s website user does not want to be sold. They want to be informed. So your website needs to provide the information your prospects are looking for to make their purchasing decisions. Your website needs to sell in a way [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to measure the success of your viral campaign</title>
		<link>http://www.marketingsmart.gumas.com/how-to-measure-the-success-of-your-viral-campaign/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-measure-the-success-of-your-viral-campaign</link>
		<comments>http://www.marketingsmart.gumas.com/how-to-measure-the-success-of-your-viral-campaign/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 18:25:09 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Marketing Smart Lite]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=679</guid>
		<description><![CDATA[Measuring a successful viral marketing campaign can be difficult, especially for Challenger Brands, because viral marketing is a whole other breed of animal. When we analyze viral campaigns, we break them into three distinct phases: Phase 1 – Start-up: This phase is all about measuring buzz and awareness. Is anyone talking about your campaign? Has [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Steps to More Effective Presentations</title>
		<link>http://www.marketingsmart.gumas.com/5-steps-to-more-effective-presentations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=5-steps-to-more-effective-presentations</link>
		<comments>http://www.marketingsmart.gumas.com/5-steps-to-more-effective-presentations/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 19:57:37 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[presentation]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=673</guid>
		<description><![CDATA[After working hard to get in front of a potential new client, the last thing in the world you want to do is give a dull, forgettable presentation. Your presentation is your big opportunity; a chance to land a new client and grow your business. So how should you develop your presentation to assure your [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What’s in a Tagline?</title>
		<link>http://www.marketingsmart.gumas.com/what%e2%80%99s-in-a-tagline/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what%25e2%2580%2599s-in-a-tagline</link>
		<comments>http://www.marketingsmart.gumas.com/what%e2%80%99s-in-a-tagline/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 18:50:08 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Marketing Smart Lite]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[tagline]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=667</guid>
		<description><![CDATA[Anyone who has ever gone through the experience of developing a company tagline knows just how difficult this process can be. How do you deliver a memorable message in a single, short sentence? To develop an effective tagline, you must start by spending some time getting to the core of what your business is all [...]]]></description>
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