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	<title>Gumas. Marketing Smart &#187; call-to-action</title>
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		<title>8 Tips to Help Challenger Brands Improve their e-Newsletter Results</title>
		<link>http://www.marketingsmart.gumas.com/8-tips-to-help-challenger-brands-improve-their-e-newsletter-results/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=8-tips-to-help-challenger-brands-improve-their-e-newsletter-results</link>
		<comments>http://www.marketingsmart.gumas.com/8-tips-to-help-challenger-brands-improve-their-e-newsletter-results/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 18:55:09 +0000</pubDate>
		<dc:creator>pboudet</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[newsletter]]></category>

		<guid isPermaLink="false">http://www.marketingsmart.gumas.com/?p=815</guid>
		<description><![CDATA[E-Newsletters can be a very powerful and cost-effective marketing tool. But as part of their marketing tactics, Challenger Brands must approach e-Newsletter marketing slightly differently. Over the years, we have developed and executed many very successful e-Newsletter marketing campaigns for Challenger Brands. The following are 8 sure fire recommendations to help you increase your results: [...]]]></description>
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		<title>Marketing Mistake #9: Not Acting Outside the Box</title>
		<link>http://www.marketingsmart.gumas.com/marketing-mistake-9-not-acting-outside-the-box/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-mistake-9-not-acting-outside-the-box</link>
		<comments>http://www.marketingsmart.gumas.com/marketing-mistake-9-not-acting-outside-the-box/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 20:58:34 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[niche marketing]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=622</guid>
		<description><![CDATA[Thinking outside the box has long been in vogue. But what about “acting” outside the box? In his latest book, Poke the Box, author Seth Godin makes a case for not only thoughts that exceed the limits of the box but actions as well. Challenger Brands are challengers because they challenge the status quo. They [...]]]></description>
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		<title>Marketing Mistake #22: Overlooking Values in Promoting Values</title>
		<link>http://www.marketingsmart.gumas.com/marketing-mistake-22-overlooking-values-in-promoting-values/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-mistake-22-overlooking-values-in-promoting-values</link>
		<comments>http://www.marketingsmart.gumas.com/marketing-mistake-22-overlooking-values-in-promoting-values/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 17:21:28 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[price/value comparison]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=537</guid>
		<description><![CDATA[Many companies produce excellent products offering substantial value to their customers and prospective customers. That value connection with those customers can be an extremely strong draw. Yet those same companies often times overlook the power of the values connection with those same customers. If the price/value comparison of a contemplated product purchase is pretty much [...]]]></description>
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		<title>Marketing Mistake #29: Leaving Out Direct Response Advertising</title>
		<link>http://www.marketingsmart.gumas.com/marketing-mistake-29-leaving-out-direct-response-advertising/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-mistake-29-leaving-out-direct-response-advertising</link>
		<comments>http://www.marketingsmart.gumas.com/marketing-mistake-29-leaving-out-direct-response-advertising/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 17:43:09 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[direct response]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=371</guid>
		<description><![CDATA[Brand advertising tells your target audience about your company, products and services.  Direct response advertising invokes a response.  Successful direct response advertising is the result of providing your target audience with a compelling reason to respond now, not later. Your advertising should always create a well-rounded program that uses the right combination of brand development [...]]]></description>
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		<title>Driving Consumers to Purchase</title>
		<link>http://www.marketingsmart.gumas.com/driving-consumers-to-purchase/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=driving-consumers-to-purchase</link>
		<comments>http://www.marketingsmart.gumas.com/driving-consumers-to-purchase/#comments</comments>
		<pubDate>Sun, 01 Jun 2008 23:59:51 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[call-to-action]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=55</guid>
		<description><![CDATA[A recent study set out to find what marketing tactics motivated consumers to move from &#8220;considering a purchase&#8221; to actually &#8220;making a purchase.&#8221; The results of the study are eye opening and worthy of our close attention as we all plan our next marketing campaign. The study results are as follows: (Note: Respondents could pick [...]]]></description>
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		<title>Going in for the Kill</title>
		<link>http://www.marketingsmart.gumas.com/going-in-for-the-kill/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=going-in-for-the-kill</link>
		<comments>http://www.marketingsmart.gumas.com/going-in-for-the-kill/#comments</comments>
		<pubDate>Sat, 01 Jul 2006 22:40:12 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[call-to-action]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=125</guid>
		<description><![CDATA[Baron von Richthofen, also known as The Red Baron, was considered one of the great flying aces of World War One. But what made him so great? A major tactic in his strategy was to always finish off his opponent and &#8220;go in for the kill.&#8221; The Baron would have made a great marketing professional. [...]]]></description>
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		<title>The Ten Most Powerful Words in Advertising</title>
		<link>http://www.marketingsmart.gumas.com/the-ten-most-powerful-words-in-advertising/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-ten-most-powerful-words-in-advertising</link>
		<comments>http://www.marketingsmart.gumas.com/the-ten-most-powerful-words-in-advertising/#comments</comments>
		<pubDate>Mon, 01 May 2006 17:36:17 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[call-to-action]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=131</guid>
		<description><![CDATA[Mark Twain once said, &#8220;The difference between using the right word and almost the right word is the difference between a lightning bug and lightning.&#8221; In advertising, the idea is very similar. Imagine if you could use words in your advertising that could change your advertising from good to great! There have been numerous studies [...]]]></description>
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		<title>Seven Ways to Get Greater Results from Your Direct Response Programs</title>
		<link>http://www.marketingsmart.gumas.com/seven-ways-to-get-greater-results-from-your-direct-response-programs/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=seven-ways-to-get-greater-results-from-your-direct-response-programs</link>
		<comments>http://www.marketingsmart.gumas.com/seven-ways-to-get-greater-results-from-your-direct-response-programs/#comments</comments>
		<pubDate>Wed, 01 Mar 2006 18:59:23 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[direct response]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=148</guid>
		<description><![CDATA[More results. Better qualified leads. Greater return on investment. Anyone who has ever developed direct response marketing, in any form, has undoubtedly heard one or more of these requests before. So what&#8217;s a marketer to do? In an effort to help you not only answer these requests but deliver upon them, we have put together [...]]]></description>
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