Can you afford to risk your company’s reputation, or its sales? That’s what you are doing if you don’t have a crisis communications plan in place. Any unforeseen event – accident, fire, flood, theft, a legal dispute, executive wrongdoing – can tarnish your company’s reputation overnight unless you are prepared. Having an effective crisis communications plan is your insurance policy against disaster. It’s your blueprint to communicate with the media, employees, customers, anyone who has an interest in your company, its products and its brand.