<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Gumas. Marketing Smart &#187; crisis communications plan</title>
	<atom:link href="http://www.marketingsmart.gumas.com/tag/crisis-communications-plan/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.marketingsmart.gumas.com</link>
	<description>Welcome to the Gumas blog.</description>
	<lastBuildDate>Thu, 02 Feb 2012 01:18:51 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Marketing Mistake #43: Not Having a Crisis Communications Plan</title>
		<link>http://www.marketingsmart.gumas.com/the-mistake-not-having-a-crisis-communications-plan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-mistake-not-having-a-crisis-communications-plan</link>
		<comments>http://www.marketingsmart.gumas.com/the-mistake-not-having-a-crisis-communications-plan/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 22:25:46 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[crisis communications plan]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=385</guid>
		<description><![CDATA[Can you afford to risk your company&#8217;s reputation, or its sales? That&#8217;s what you are doing if you don&#8217;t have a crisis communications plan in place. Any unforeseen event &#8211; accident, fire, flood, theft, a legal dispute, executive wrongdoing &#8211; can tarnish your company&#8217;s reputation overnight unless you are prepared. Having an effective crisis communications [...]]]></description>
		<wfw:commentRss>http://www.marketingsmart.gumas.com/the-mistake-not-having-a-crisis-communications-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

