We are huge believers in creating integrated marketing programs, simply because they work. A very important component of almost every one of these programs is email marketing. The reason is simple: email marketing is cost effective, is extremely targeted and delivers trackable results.

Newsletters are a very effective marketing tactic. Whether you distribute them electronically, traditionally, or both, done right they can be extremely effective. Unfortunately, most companies don’t understand how to create powerful newsletter content that gets read versus content that ends up in the circular file.

Consider the following five recommendations:

Marketing your company during good times is hard enough. But marketing your company during times like these is downright unfair. So what’s a marketer with one hand tied behind their back to do?

As more companies begin to explore the value of interactive websites, blogs, web-based loyalty programs, and other similar online programs, many of them are discovering something they weren’t expecting.

Resistance from their own customers.

A recent study showed that customers are becoming more leery of giving their email addresses for legitimate programs, like loyalty programs, because they are afraid it will trigger a new wave of spam.

You can learn a lot from spam. We all get those emails selling us everything from investment opportunities in Nigeria to enhancements of every kind. No matter how we beef up our Internet filters, these emails always seem to sneak their way through into our inboxes.

There are no formal rules when it comes to email marketing etiquette. The one trend that we are seeing more is that good email marketing etiquette can make a big difference in how your customers respond to you and how they perceive your brand.

Email marketing is a very powerful tool. It not only allows you to speak to your customers and prospects one-to-one, but it is very cost effective as well.

When you open up your email, what do you typically see? If you’re like most of us, you see way too many unwanted emails.

Outbound email campaigns can be powerful and cost-effective marketing tools. But how can your campaign break through the unwanted clutter and rise to the top? Here are some of the secrets we use to create successful outbound email campaigns.

We’ve all been victims of spam. And it’s very annoying. The good news is that there are new laws designed to slow some of that annoying, unsolicited email that clogs our inboxes every morning.