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	<title>Gumas. Marketing Smart &#187; email</title>
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	<description>Welcome to the Gumas blog.</description>
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		<title>The Three Most Common Email Marketing Mistakes</title>
		<link>http://www.marketingsmart.gumas.com/the-three-most-common-email-marketing-mistakes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-three-most-common-email-marketing-mistakes</link>
		<comments>http://www.marketingsmart.gumas.com/the-three-most-common-email-marketing-mistakes/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 16:57:42 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=280</guid>
		<description><![CDATA[We are huge believers in creating integrated marketing programs, simply because they work. A very important component of almost every one of these programs is email marketing. The reason is simple: email marketing is cost effective, is extremely targeted and delivers trackable results. Before you embark on your next email marketing program, take a look [...]]]></description>
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		<item>
		<title>How to create newsletter content that gets read</title>
		<link>http://www.marketingsmart.gumas.com/how-to-create-newsletter-content-that-gets-read/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-create-newsletter-content-that-gets-read</link>
		<comments>http://www.marketingsmart.gumas.com/how-to-create-newsletter-content-that-gets-read/#comments</comments>
		<pubDate>Sat, 01 Aug 2009 19:29:17 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
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		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=4</guid>
		<description><![CDATA[Newsletters are a very effective marketing tactic. Whether you distribute them electronically, traditionally, or both, done right they can be extremely effective. Unfortunately, most companies don’t understand how to create powerful newsletter content that gets read versus content that ends up in the circular file. Consider the following five recommendations: 1. Have a plan—Your newsletter [...]]]></description>
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		<title>A powerful marketing tool during challenging times</title>
		<link>http://www.marketingsmart.gumas.com/a-powerful-marketing-tool-during-challenging-times/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-powerful-marketing-tool-during-challenging-times</link>
		<comments>http://www.marketingsmart.gumas.com/a-powerful-marketing-tool-during-challenging-times/#comments</comments>
		<pubDate>Fri, 01 May 2009 22:29:23 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=21</guid>
		<description><![CDATA[Marketing your company during good times is hard enough. But marketing your company during times like these is downright unfair. So what’s a marketer with one hand tied behind their back to do? One powerful and cost-effective strategy that has been generating consistent results for our clients recently is strategic email marketing. Email marketing should [...]]]></description>
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		<title>Spam—The New Obstacle in Direct Marketing</title>
		<link>http://www.marketingsmart.gumas.com/spam%e2%80%94the-new-obstacle-in-direct-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=spam%25e2%2580%2594the-new-obstacle-in-direct-marketing</link>
		<comments>http://www.marketingsmart.gumas.com/spam%e2%80%94the-new-obstacle-in-direct-marketing/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 23:50:07 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=52</guid>
		<description><![CDATA[As more companies begin to explore the value of interactive websites, blogs, web-based loyalty programs, and other similar online programs, many of them are discovering something they weren&#8217;t expecting. Resistance from their own customers. A recent study showed that customers are becoming more leery of giving their email addresses for legitimate programs, like loyalty programs, [...]]]></description>
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		<title>Email Marketing or Spam?</title>
		<link>http://www.marketingsmart.gumas.com/email-marketing-or-spam/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=email-marketing-or-spam</link>
		<comments>http://www.marketingsmart.gumas.com/email-marketing-or-spam/#comments</comments>
		<pubDate>Sun, 01 Apr 2007 19:34:39 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=103</guid>
		<description><![CDATA[You can learn a lot from spam. We all get those emails selling us everything from investment opportunities in Nigeria to enhancements of every kind. No matter how we beef up our Internet filters, these emails always seem to sneak their way through into our inboxes. So how do they get past our protection? Well, [...]]]></description>
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		<title>Knowing Email Marketing Etiquette Can Create Big Results</title>
		<link>http://www.marketingsmart.gumas.com/knowing-email-marketing-etiquette-can-create-big-results/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=knowing-email-marketing-etiquette-can-create-big-results</link>
		<comments>http://www.marketingsmart.gumas.com/knowing-email-marketing-etiquette-can-create-big-results/#comments</comments>
		<pubDate>Fri, 01 Dec 2006 21:46:47 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[interactive]]></category>
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		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=113</guid>
		<description><![CDATA[There are no formal rules when it comes to email marketing etiquette. The one trend that we are seeing more is that good email marketing etiquette can make a big difference in how your customers respond to you and how they perceive your brand. Email marketing etiquette can be critical to building a healthy, legitimate [...]]]></description>
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		<title>Key Words to Avoid in Your Next Email</title>
		<link>http://www.marketingsmart.gumas.com/key-words-to-avoid-in-your-next-email/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=key-words-to-avoid-in-your-next-email</link>
		<comments>http://www.marketingsmart.gumas.com/key-words-to-avoid-in-your-next-email/#comments</comments>
		<pubDate>Sat, 01 Apr 2006 17:56:24 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=133</guid>
		<description><![CDATA[Email marketing is a very powerful tool. It not only allows you to speak to your customers and prospects one-to-one, but it is very cost effective as well. One of the major challenges now facing online marketing comes from spam filters and your ability to create email messages that make it through to your target. [...]]]></description>
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		<title>How to Create a Successful Outbound Email Campaign</title>
		<link>http://www.marketingsmart.gumas.com/how-to-create-a-successful-outbound-email-campaign/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-create-a-successful-outbound-email-campaign</link>
		<comments>http://www.marketingsmart.gumas.com/how-to-create-a-successful-outbound-email-campaign/#comments</comments>
		<pubDate>Wed, 01 Jun 2005 22:53:49 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=169</guid>
		<description><![CDATA[When you open up your email, what do you typically see? If you&#8217;re like most of us, you see way too many unwanted emails. Outbound email campaigns can be powerful and cost-effective marketing tools. But how can your campaign break through the unwanted clutter and rise to the top? Here are some of the secrets [...]]]></description>
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		<title>The ABCs of Outbound Email Marketing</title>
		<link>http://www.marketingsmart.gumas.com/the-abcs-of-outbound-email-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-abcs-of-outbound-email-marketing</link>
		<comments>http://www.marketingsmart.gumas.com/the-abcs-of-outbound-email-marketing/#comments</comments>
		<pubDate>Thu, 02 Dec 2004 00:10:12 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[online marketing]]></category>
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		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=186</guid>
		<description><![CDATA[We&#8217;ve all been victims of spam. And it&#8217;s very annoying. The good news is that there are new laws designed to slow some of that annoying, unsolicited email that clogs our inboxes every morning. But even with the proliferation of spam, outbound email is still an extremely effective marketing tool. Don&#8217;t shy away from using [...]]]></description>
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