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	<title>Gumas. Marketing Smart &#187; online marketing</title>
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	<link>http://www.marketingsmart.gumas.com</link>
	<description>Welcome to the Gumas blog.</description>
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		<title>The New Rules For an Effective Website</title>
		<link>http://www.marketingsmart.gumas.com/the-new-rules-for-an-effective-website/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-new-rules-for-an-effective-website</link>
		<comments>http://www.marketingsmart.gumas.com/the-new-rules-for-an-effective-website/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 19:41:08 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=684</guid>
		<description><![CDATA[Times are changing and so is the way your customers and prospects surf your website. Today’s website user does not want to be sold. They want to be informed. So your website needs to provide the information your prospects are looking for to make their purchasing decisions. Your website needs to sell in a way [...]]]></description>
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		<title>Adjust Your SEO to Google’s New Ranking System</title>
		<link>http://www.marketingsmart.gumas.com/adjust-your-seo-to-google%e2%80%99s-new-ranking-system/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=adjust-your-seo-to-google%25e2%2580%2599s-new-ranking-system</link>
		<comments>http://www.marketingsmart.gumas.com/adjust-your-seo-to-google%e2%80%99s-new-ranking-system/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 19:06:07 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=660</guid>
		<description><![CDATA[It’s not news that Google is constantly tweaking its ranking algorithm. But, from time to time, the search engine giant does a full-scale overhaul, the latest being the Panda Update. With Panda, Google has made its objective very clear: remove poor quality pages and websites from the top result pages. So, how does this affect [...]]]></description>
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		<title>Make Your Newsletters Better by Avoiding These 5 Mistakes</title>
		<link>http://www.marketingsmart.gumas.com/make-your-newsletters-better-by-avoiding-these-5-mistakes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=make-your-newsletters-better-by-avoiding-these-5-mistakes</link>
		<comments>http://www.marketingsmart.gumas.com/make-your-newsletters-better-by-avoiding-these-5-mistakes/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 18:03:34 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=637</guid>
		<description><![CDATA[Newsletters are a very popular marketing tool. They can be incredibly effective if done right. Unfortunately, most company’s efforts end up in the circular file before anyone has read a word. Why? Because they committed too many newsletter no-no’s. If you are the editor-in-chief of your company’s newsletter, be mindful to avoid these very common [...]]]></description>
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		<title>Why Do Customers Stop Following You Online?</title>
		<link>http://www.marketingsmart.gumas.com/why-do-customers-stop-following-you-online/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-do-customers-stop-following-you-online</link>
		<comments>http://www.marketingsmart.gumas.com/why-do-customers-stop-following-you-online/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 18:09:52 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=557</guid>
		<description><![CDATA[Online and social media marketing to your customers and prospects has proven to be a very cost-effective and powerful strategy to build brand loyalty and sales. As you know, getting your customers and prospects to follow you on Twitter and Facebook, or to opt-in to your email messages can be extremely challenging for many companies. [...]]]></description>
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		<title>How Your Brand Can Get the Most from Your Facebook Fan Page</title>
		<link>http://www.marketingsmart.gumas.com/how-your-brand-can-get-the-most-from-your-facebook-fan-page/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-your-brand-can-get-the-most-from-your-facebook-fan-page</link>
		<comments>http://www.marketingsmart.gumas.com/how-your-brand-can-get-the-most-from-your-facebook-fan-page/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 18:00:28 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=489</guid>
		<description><![CDATA[In today&#8217;s fast-moving world of social media, having a &#8220;presence&#8221; is simply not good enough anymore. What you need to do is engage your customers and prospects online in such a way that they get a benefit out of spending their online time with you. Today, your target has literally millions of choices for products [...]]]></description>
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		<item>
		<title>Marketing Mistake #16: Not Including Retargeting in Your Online Strategy</title>
		<link>http://www.marketingsmart.gumas.com/marketing-mistake-16-not-including-retargeting-in-your-online-strategy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-mistake-16-not-including-retargeting-in-your-online-strategy</link>
		<comments>http://www.marketingsmart.gumas.com/marketing-mistake-16-not-including-retargeting-in-your-online-strategy/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 14:30:26 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Retargeting]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=477</guid>
		<description><![CDATA[A prospective buyer visits your website, spends a minute or two investigating and then drifts away.  You want them to revisit your site, but how do you make that happen?  The answer is simple: retargeting!  Challenger Brands know that retargeting can provide them with a cost-effective competitive advantage.  Challenger Brands recognize that retargeting allows them [...]]]></description>
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		<title>Marketing Mistake #26: Believing You Can&#8217;t Reach the C-Suite Online</title>
		<link>http://www.marketingsmart.gumas.com/marketing-mistake-26-believing-you-cant-reach-the-c-suite-online/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-mistake-26-believing-you-cant-reach-the-c-suite-online</link>
		<comments>http://www.marketingsmart.gumas.com/marketing-mistake-26-believing-you-cant-reach-the-c-suite-online/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 14:30:35 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=467</guid>
		<description><![CDATA[Ordinary companies have bought into the belief that you can&#8217;t reach C-level executives through online communications.  Challenger Brands know that there is simply no truth to that common misperception, but they welcome the opportunities it provides them.  In a recent study by Forbes Insight in cooperation with Google entitled &#8220;The Rise of the Digital C-Suite: How [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Marketing Mistake #15: Not Participating Online</title>
		<link>http://www.marketingsmart.gumas.com/marketing-mistake-15-not-participating-online/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-mistake-15-not-participating-online</link>
		<comments>http://www.marketingsmart.gumas.com/marketing-mistake-15-not-participating-online/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 18:20:15 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=433</guid>
		<description><![CDATA[Challenger Brands recognize that regardless of what their company offers, there are dozens if not hundreds of forums or message boards that are germane to them, and participation is critical.  At the bare minimum, monitoring the exchange of ideas on those outlets is essential for Challenger Brands to ensure that they are not receiving any [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Maximize Your Marketing Impact with Video</title>
		<link>http://www.marketingsmart.gumas.com/how-to-maximize-your-marketing-impact-with-video/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-maximize-your-marketing-impact-with-video</link>
		<comments>http://www.marketingsmart.gumas.com/how-to-maximize-your-marketing-impact-with-video/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 17:17:18 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=423</guid>
		<description><![CDATA[Video can be a very powerful way to communicate with your audience. Just imagine the success you would have if you could have face-to-face conversations with every prospect interested in your company, twenty-four hours a day. Obviously, this is not possible, so video messaging can offer the next best option for effectively connecting with your [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Do Readers Prefer Their Content Online or in Print?</title>
		<link>http://www.marketingsmart.gumas.com/do-readers-prefer-their-content-online-or-in-print/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=do-readers-prefer-their-content-online-or-in-print</link>
		<comments>http://www.marketingsmart.gumas.com/do-readers-prefer-their-content-online-or-in-print/#comments</comments>
		<pubDate>Sat, 01 May 2010 18:13:39 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=408</guid>
		<description><![CDATA[A recent study conducted by the Poynter Institute set out to take a scientific look at how most people go about reading news content, and to learn if there was a significant difference in the way they read content online versus in a printed format. This may be the first time that a study of [...]]]></description>
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