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	<title>Gumas. Marketing Smart &#187; print advertising</title>
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	<description>Welcome to the Gumas blog.</description>
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		<title>Five Tips to Make Your Messages Sticky</title>
		<link>http://www.marketingsmart.gumas.com/five-tips-to-make-your-messages-sticky-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=five-tips-to-make-your-messages-sticky-2</link>
		<comments>http://www.marketingsmart.gumas.com/five-tips-to-make-your-messages-sticky-2/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 19:07:07 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Marketing Smart Lite]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[print advertising]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=718</guid>
		<description><![CDATA[When it comes to advertising campaigns, some are forgotten soon after they're seen and others are unforgettable. The ideas that you never forget are sometimes referred to as “sticky ideas,” simply because they stick with you over time...]]></description>
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		<title>How to Master the Small Space Ad</title>
		<link>http://www.marketingsmart.gumas.com/how-to-master-the-small-space-ad-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-master-the-small-space-ad-2</link>
		<comments>http://www.marketingsmart.gumas.com/how-to-master-the-small-space-ad-2/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 18:10:27 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Marketing Smart Lite]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[media strategy]]></category>
		<category><![CDATA[print advertising]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=706</guid>
		<description><![CDATA[Many Challenger Brands utilizing print media can’t always afford to use full-page ads every time they advertise. Small space ads can be extremely effective. But, all too often they are executed poorly or they are not properly integrated into the overall media strategy. Here are some tips to help you reap the benefits from tactical [...]]]></description>
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		<title>Are Your Customers Laughing Behind Your Back?</title>
		<link>http://www.marketingsmart.gumas.com/are-your-customers-laughing-behind-your-back/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=are-your-customers-laughing-behind-your-back</link>
		<comments>http://www.marketingsmart.gumas.com/are-your-customers-laughing-behind-your-back/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 18:03:03 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[print advertising]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=654</guid>
		<description><![CDATA[Have you ever looked through a magazine and come across an ad that just looked bad? We all have. Now, have you ever wondered what your prospects and customers think when they come across one of your ads? A recent study found that most print and digital ads got very bad marks from readers. The [...]]]></description>
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		<title>Marketing Mistake #11: Type That’s Too Hard to Read</title>
		<link>http://www.marketingsmart.gumas.com/marketing-mistake-11-type-that%e2%80%99s-too-hard-to-read/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-mistake-11-type-that%25e2%2580%2599s-too-hard-to-read</link>
		<comments>http://www.marketingsmart.gumas.com/marketing-mistake-11-type-that%e2%80%99s-too-hard-to-read/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 22:45:27 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[print advertising]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=380</guid>
		<description><![CDATA[You can write the most compelling copy possible, but if your final type is too hard to read, it will simply die on the page. Take a look at all of your marketing materials. Are you breaking any of the following rules? • type that is smaller than 10-point • more than two lines of [...]]]></description>
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		<title>Marketing Mistake #16: Your Visuals Are Obvious and Not Compelling</title>
		<link>http://www.marketingsmart.gumas.com/marketing-mistake-16/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-mistake-16</link>
		<comments>http://www.marketingsmart.gumas.com/marketing-mistake-16/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 18:33:56 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[print advertising]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=363</guid>
		<description><![CDATA[The predictable stock photo or, worse, the even more predictable (and often cheesy) clip art are so obvious that no one pays attention. And very often, they reflect a poor image of your company or product. Visuals are very critical components of your marketing messages. This is not the place to get cheap or lazy. [...]]]></description>
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		<title>So Why Should You Press Check?</title>
		<link>http://www.marketingsmart.gumas.com/so-why-should-you-press-check/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=so-why-should-you-press-check</link>
		<comments>http://www.marketingsmart.gumas.com/so-why-should-you-press-check/#comments</comments>
		<pubDate>Mon, 01 Aug 2005 22:38:42 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[press check]]></category>
		<category><![CDATA[print advertising]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=164</guid>
		<description><![CDATA[In today&#8217;s world of desktop printing and on-the-fly graphics, many marketers have forgotten the value of the press check. Why create great graphics if they are not produced to their fullest potential? A good production manager is worth his/her weight in ink. They not only save you time and money, but they can make your [...]]]></description>
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		<title>How to Master the Small Space Ad</title>
		<link>http://www.marketingsmart.gumas.com/how-to-master-the-small-space-ad/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-master-the-small-space-ad</link>
		<comments>http://www.marketingsmart.gumas.com/how-to-master-the-small-space-ad/#comments</comments>
		<pubDate>Tue, 02 Nov 2004 00:17:00 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[media placement]]></category>
		<category><![CDATA[print advertising]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=188</guid>
		<description><![CDATA[Many companies utilizing print media as part of the media mix, be it magazines, newspapers or newsletters, can&#8217;t always afford to use full-page ads every time they advertise. Advertisers should consider small space ads as a tactic to extend the impact of their existing media budget. Small space ads can be extremely effective. But all [...]]]></description>
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