It’s not news that Google is constantly tweaking its ranking algorithm. But, from time to time, the search engine giant does a full-scale overhaul, the latest being the Panda Update.

In addition to being the largest depository of videos, did you know that YouTube is now the second-largest search engine in the world?

How important do you think search engine marketing is to your overall marketing success? Here’s some food for thought…a recent study discovered that 92% of all buyers research online first before making a purchase decision.

The study found the following:

- The #1 position got 42.3% of all clickthroughs!

We all do it. In fact, some of us do it many times a day. We go onto Google, Yahoo or the host of other search engines looking for products and services that we need.

Let’s say you and your family want to go on a cruise to the Caribbean. If you are like most people, you will head straight for Google, Yahoo or one of the other major search engines and type in what you are looking for. The results that come back do not happen by accident. Those results are part of a powerful marketing strategy called Search Engine Optimization, or SEO.