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	<title>Gumas. Marketing Smart &#187; taglines</title>
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		<title>Have You Discovered Your Real Brand of Distinction?</title>
		<link>http://www.marketingsmart.gumas.com/have-you-discovered-your-real-brand-of-distinction/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=have-you-discovered-your-real-brand-of-distinction</link>
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		<pubDate>Wed, 01 Aug 2007 19:14:59 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[taglines]]></category>

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		<description><![CDATA[Every company has a unique brand of distinction. It lives deep down in the soul of every organization. It&#8217;s the true meaning of why you are unique. It is the collective sum of all the history, emotions, thoughts and stereotypes that exist about a company. But, sadly enough, most companies never take the time to [...]]]></description>
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		<title>What&#8217;s in a Tagline?</title>
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		<pubDate>Fri, 01 Jun 2007 19:25:12 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[taglines]]></category>

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		<description><![CDATA[Anyone who has ever gone through the experience of developing a company tagline knows just how difficult this process can be. How do you deliver a memorable message in a single, short sentence? To develop an effective tagline, you must start by spending some time getting to the core of what your business is all [...]]]></description>
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		<title>How to Elevate Your Ads from Good to Great</title>
		<link>http://www.marketingsmart.gumas.com/how-to-elevate-your-ads-from-good-to-great/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-elevate-your-ads-from-good-to-great</link>
		<comments>http://www.marketingsmart.gumas.com/how-to-elevate-your-ads-from-good-to-great/#comments</comments>
		<pubDate>Thu, 01 Mar 2007 19:38:16 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[taglines]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=105</guid>
		<description><![CDATA[We&#8217;ve all seen them. Sometimes we&#8217;re at home flipping through a magazine or trade journal. Maybe you&#8217;re driving in your car listening to the radio. Or you&#8217;re sitting at home watching television. Suddenly it happens—that great ad that just grabs your attention and makes you want to buy. So what makes a good ad a [...]]]></description>
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		<title>Five Keys to Creating a Powerful Company Tagline</title>
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		<comments>http://www.marketingsmart.gumas.com/five-keys-to-creating-a-powerful-company-tagline/#comments</comments>
		<pubDate>Fri, 01 Sep 2006 22:13:22 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[taglines]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=121</guid>
		<description><![CDATA[Just do it. Breakfast of Champions. We try harder. What do these taglines have in common? They are all examples of memorable taglines that brilliantly positioned their company&#8217;s brand and helped propel them to new heights. So what is a tagline? A tagline is a branding message. It positions your company in the market and [...]]]></description>
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		<title>Metaphorically Speaking</title>
		<link>http://www.marketingsmart.gumas.com/metaphorically-speaking/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=metaphorically-speaking</link>
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		<pubDate>Sun, 01 Feb 2004 19:02:39 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[taglines]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=210</guid>
		<description><![CDATA[A recent study just reported on some interesting research: when doctors explained to their patients how a new medicine would work by using a metaphor to describe the process, the drug actually worked better. As marketers we harness the power of metaphors as well. In fact, they&#8217;re one of the most potent tools at our [...]]]></description>
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