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	<title>Gumas. Marketing Smart &#187; Web 2.0</title>
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		<title>How Your Brand Can Get the Most from Your Facebook Fan Page</title>
		<link>http://www.marketingsmart.gumas.com/how-your-brand-can-get-the-most-from-your-facebook-fan-page/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-your-brand-can-get-the-most-from-your-facebook-fan-page</link>
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		<pubDate>Mon, 04 Oct 2010 18:00:28 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=489</guid>
		<description><![CDATA[In today&#8217;s fast-moving world of social media, having a &#8220;presence&#8221; is simply not good enough anymore. What you need to do is engage your customers and prospects online in such a way that they get a benefit out of spending their online time with you. Today, your target has literally millions of choices for products [...]]]></description>
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		<title>Marketing Mistake #49: Not Leveraging Technology</title>
		<link>http://www.marketingsmart.gumas.com/marketing-mistake-49-not-leveraging-technology/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-mistake-49-not-leveraging-technology</link>
		<comments>http://www.marketingsmart.gumas.com/marketing-mistake-49-not-leveraging-technology/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 18:25:03 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[challenger brands]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=463</guid>
		<description><![CDATA[Imagine for a moment it&#8217;s the early 1950s and you&#8217;re the CMO (or senior-most marketing executive of the day) at Colgate-Palmolive Company.  You&#8217;re about to invest tens of thousands (millions in inflation-adjusted dollars) in the sponsorship of a radio or television program.  While you would have faced challenges in the process, the one challenge you [...]]]></description>
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		<title>Five Marketing Predictions for 2010</title>
		<link>http://www.marketingsmart.gumas.com/five-marketing-predictions-for-2010/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=five-marketing-predictions-for-2010</link>
		<comments>http://www.marketingsmart.gumas.com/five-marketing-predictions-for-2010/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 18:10:07 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=383</guid>
		<description><![CDATA[It’s hard to believe that the “New Millennium” has been underway for 10 years. It has been a time of great change, challenge and also possibilities. So, what are the “next big things” we as marketers need to be aware of? Following are five trends and predictions that we need to think about. 1) My [...]]]></description>
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		<title>Ten Tips for Creating a Memorable Blog</title>
		<link>http://www.marketingsmart.gumas.com/ten-tips-for-creating-a-memorable-blog/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ten-tips-for-creating-a-memorable-blog</link>
		<comments>http://www.marketingsmart.gumas.com/ten-tips-for-creating-a-memorable-blog/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 18:00:33 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=368</guid>
		<description><![CDATA[Having a marketing program that includes interactive strategies is critical for today’s marketers. As such, your goal should be to try to convert your marketing monologue into a marketing dialogue whenever possible. One of the most cost-effective ways to make this happen is through a blog. But before you go off and start a blog, [...]]]></description>
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		<title>Are you utilizing the power of YouTube?</title>
		<link>http://www.marketingsmart.gumas.com/are-you-utilizing-the-power-of-youtube/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=are-you-utilizing-the-power-of-youtube</link>
		<comments>http://www.marketingsmart.gumas.com/are-you-utilizing-the-power-of-youtube/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 13:00:20 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=222</guid>
		<description><![CDATA[In addition to being the largest depository of videos, did you know that YouTube is now the second-largest search engine in the world? For marketers, YouTube offers a number of opportunities to promote your business to millions of users worldwide. Because of its unique video search technology, you can easily find videos on just about [...]]]></description>
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		<title>Social Marketing—Toe In or Dive In?</title>
		<link>http://www.marketingsmart.gumas.com/social-marketing-%e2%80%93-toe-in-or-dive-in/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-marketing-%25e2%2580%2593-toe-in-or-dive-in</link>
		<comments>http://www.marketingsmart.gumas.com/social-marketing-%e2%80%93-toe-in-or-dive-in/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 22:47:53 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=24</guid>
		<description><![CDATA[Social marketing is hard to ignore as it steadily gains popularity as an effective marketing tool. According to Forrester Research, 75% of Internet users participate in some form of social media, up from 56% in 2007. Now that’s the kind of fast-track mainstream adoption you can watch from the sidelines or you can choose to [...]]]></description>
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		<title>Strategies to increase your web traffic</title>
		<link>http://www.marketingsmart.gumas.com/strategies-to-increase-your-web-traffic/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=strategies-to-increase-your-web-traffic</link>
		<comments>http://www.marketingsmart.gumas.com/strategies-to-increase-your-web-traffic/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 22:50:09 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=27</guid>
		<description><![CDATA[Most everyone is aware of SEO (search engine optimization) and PPC (pay-per-click). Hopefully your agency has developed a good SEO and PPC strategy that has increased your natural search rankings and your website traffic. In addition to SEO and PPC, there are other traffic-generating Web 2.0 strategies that you should also be utilizing to enhance [...]]]></description>
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		<title>Eyeing Your Website</title>
		<link>http://www.marketingsmart.gumas.com/eyeing-your-website/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=eyeing-your-website</link>
		<comments>http://www.marketingsmart.gumas.com/eyeing-your-website/#comments</comments>
		<pubDate>Thu, 01 Jan 2004 23:49:56 +0000</pubDate>
		<dc:creator>Gumas</dc:creator>
				<category><![CDATA[Monthly Newsletter]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://marketingsmart.gumas.com/?p=181</guid>
		<description><![CDATA[So you want to create the perfect website, a website that says all the right things and has that information placed in the perfect spot? A recent study tried to do just that by utilizing state-of-the-art eye-tracking technology. This study used a combination of complex hardware and data analysis to map a viewer&#8217;s eye movements [...]]]></description>
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